NEU Ad Observer is a browser extension developed by M. Ali from Northeastern University. This free extension is available for the Chrome platform and falls under the category of Browsers, specifically Add-ons & Tools.

NEU Ad Observer aims to increase transparency in the online advertising ecosystem by capturing users' Facebook ads and sharing them with academic researchers. By doing so, it allows researchers and journalists to gain insights into the online advertising practices employed by various entities.

With NEU Ad Observer, users can contribute to the understanding of the online advertising landscape by sharing data about their social feed. This extension provides a valuable opportunity to researchers and journalists to analyze and comprehend the workings of online advertising, ultimately leading to a more informed and transparent digital environment.