NBA Chasedown offers an exciting gamified augmented reality (AR) experience for fans in the UK, France, and Germany, celebrating the league’s 75th anniversary season. Players embark on a quest to find virtual objects hidden in their local areas using the map view. These objects include NBA basketballs, the prestigious Larry O’Brien NBA Championship Trophy, and special 75th-anniversary diamonds representing NBA teams. By collecting these objects in AR, participants can win exciting prizes. To complete the NBA Chasedown Challenge and qualify for the Grand Prize, fans must collect three NBA teams from both the Eastern and Western Conferences along with the Larry O’Brien NBA Championship Trophy.