After witnessing the struggles faced by Cambodian farmers in finding a market for their crops and dealing with low prices, Leng Navatra has launched a groundbreaking project. He plans to open the first natural agribusiness supermarket in Cambodia, ensuring the purchase of high-quality vegetables from local farmers.

The project was born out of the difficulties experienced by Khmer farmers who put in the effort to cultivate and care for their crops, only to find that they had no market to sell them or were offered unreasonably low prices. Leng Navatra had been contemplating this project for a long time, and now it has finally come to fruition.

The supermarket is currently in the preparation phase, and Leng Navatra's team has been working diligently to get everything ready. The market, located centrally in Olympia, is expected to open its doors in the near future. There are plans to expand to 250 branches in Phnom Penh.

To ensure the highest quality of produce, the supermarket will only source products from Cambodian farmers. Leng Navatra encourages all farmers to prioritize the health and quality of their crops to meet the standards set by the market. The vegetables will undergo thorough inspections by relevant organizations and institutions to ensure their quality.

Leng Navatra also welcomes other companies or individuals who are interested in contributing to the project or sharing their knowledge to make this supermarket a success for farmers. He calls for support from consumers to make the agribusiness supermarket thrive despite the challenges it may face.

"In particular, I ask all of you to support our natural products so that this supermarket can achieve great success. I am determined to do my best despite the obstacles," says Leng Navatra.