In recent years, the fragrance industry has been going through a major transformation. LVMH, one of the world’s largest luxury retail groups, has been working on its own reform.

In order to better understand the expectations of consumers, the brand has decided to launch the MyBeautyPlay app. It is the perfect companion for anyone looking to explore the world of fragrances.

MyBeautyPlay is the first app that allows Beauty Consultants and Brand Ambassadors to explore the universe of GIVENCHY and KENZO brands, as well as discover exclusive content.

With the MyBeautyPlay app, you will be able to:

Explore and discover fragrances from the brands of the world, including GIVENCHY, Kenzo, and LVMH.

Learn more about the universe of LVMH.

Learn how to mix fragrances and create your own creations.

Enjoy exclusive content and learn how to mix and create your own fragrances.

Find out how to write your own brand story.

Learn how to mix fragrances.

Discover the brand's products and learn how to use them.

The MyBeautyPlay app is available for free on Google Play.