My Subaru is an iPhone application designed to assist Subaru car owners. It offers loyalty program features, a personal account dashboard, an electronic service manual, and more. Users can access services such as scheduling appointments, viewing electronic service records, checking information about their vehicles, staying updated on Subaru promotions and events, and finding contact details for official Subaru dealerships and service centers.

The app aims to streamline the car ownership experience for Subaru users by providing a convenient platform for managing service needs and staying informed about the latest Subaru offerings. Users can also provide feedback to help improve the app's services.