My Eicher is a digital services platform designed specifically for Eicher customers, providing a wide array of features to enhance vehicle management throughout the ownership journey. This app offers innovative connected services such as predictive uptime, fuel management, and fleet monitoring tailored for telematics-enabled vehicles. Users can access aftermarket services and insights aimed at improving productivity, reducing operational costs, and increasing vehicle availability while also benefiting from a guest mode for potential customers.

The app's key features include live alerts for vehicle issues, fuel efficiency tracking, maintenance reminders, and live repair status tracking. Users can monitor their vehicles' live locations, analyze performance across various parameters, and receive customized alerts for driving behavior and service reminders. Additionally, the guest mode presents product catalogs, customer testimonials, and tools like an EMI calculator and demo booking, making My Eicher a versatile tool for both existing and prospective customers.