Mplays Analytics is a free Chrome extension designed to enhance the Wildberries shopping platform by providing sellers with vital analytical data. This tool operates seamlessly with any active subscription plan, offering insights into external advertising strategies used by competitors. Users can analyze the effectiveness of their advertising campaigns and track auction bid amounts for various marketing efforts, including search results, product catalogs, and more.

In addition to tracking real-time auction bids, Mplays Analytics allows users to monitor key performance indicators of their products, assess stock levels by size and availability, and evaluate product rankings based on relevant search queries. The extension also compiles sales data across search results and catalogs, enabling sellers to make informed decisions. With the ability to add products, brands, or queries to a favorites list for easy monitoring, Mplays Analytics is a valuable tool for any seller looking to optimize their performance on the Wildberries platform.