Moz Analytics is an analytics program, which means it counts metrics with regards to your website such as web traffic, backlinks, and things of that nature. However, just like Google Analytics, it also allows you to improve your SEO (Search Engine Optimization). It has a series of internal markers that it uses to make assumptions about your website. For example, if one of your pages receives a disproportionate amount of traffic, the Moz tool may be able to tell you why.

It tries to teach you about SEO too

Moz Analytics is little use to you if you have no idea what it is telling you. That is why the developers behind Moz try to teach you all about SEO so that you may better use their tools to improve your website’s standing on the search engines. With Moz Analytics, you may also conduct keyword research, backlink research and track your website rank. You may also conduct SEO crawls and audits, which is another way of saying that the tool takes a look at your website and tells you what is wrong with its SEO.

Okay for websites that require a high Google rank

If your website needs to remain on the first page of Google in order to continue existing, then you should probably use this tool, you should use Google Analytics and Google Webmaster Tools too. You need all the help you can get, and these tools may help you maintain your SEO and eliminate mistakes.