The MOX app is a companion APP used by visitors to the Museum of Failure to explore and learn about failed innovations. The Museum of Failure is a unique exhibition that showcases over 130 products and services that were a total flop but also paved the way for other great inventions. It aims to stimulate discussion about accepting and learning from innovation failure.

With the MOX app, users can get an exclusive look into the collection of failed products and innovations from around the world. Curated by Dr. Samuel West, a licensed psychologist with a PhD in Organizational Psychology, this exhibition provides unique insight into the risky business of innovation.