Movetivate is a free iPhone application developed by Commenda LLC. It falls under the Lifestyle category and specifically the Health & Fitness subcategory. The app allows users to send and receive gift cards or IOUs with friends for completing fitness challenges.

The concept of Movetivate is to incentivize fitness through the use of gift cards. Users can offer their friends a gift card to complete a fitness challenge. If the challenge is completed within the specified time, the friend receives the gift card. If not, the user gets their money back. Similarly, users can receive gift cards from their friends for completing fitness challenges. If the challenge is completed, they receive the gift card. Otherwise, their friend gets their money back.

Movetivate aims to provide motivation for working out by offering a reward in the form of a gift card. It also allows users to shift the initiative and spark to someone who cares about them, making it a playful and disarming way to encourage exercise. By offering a loved one a gift card to their favorite place, users can show that they care about their loved one's health.

The app also aims to create a positive community of like-minded individuals who believe that every little bit of exercise helps. Whether it's a 10-minute walk or a marathon, users can connect with and encourage friends and others who share their fitness goals.

Overall, Movetivate offers a unique twist on traditional gift-giving by combining it with motivation and health. It provides a playful and fun way to encourage exercise and show support for loved ones. Download now and start motivating someone you care about to get moving!