MouvIt, developed by Conseil Departemental du Loiret, is an iPhone application aimed at promoting physical activity among individuals, especially targeting students, by engaging them in weekly challenges from January 15 to July 5, 2024. The app's primary goal is to encourage Loiret residents to increase their physical activity through various challenges.

These challenges, designed by sports coach Nordine Attab, are cumulative and vary in difficulty levels based on timeframes and step counts. The ultimate aim is to complete 175,000 steps between January 15 and July 5, 2024, equivalent to a 115 km journey across Loiret from East to West.

MouvIt offers four types of challenges, each rewarding points based on different difficulty levels. Participants can earn points by completing challenges such as "Facile!" for 5 points, "Même pas peur!" for 10 points, "Ah oui quand même!" for 20 points, and "Super défi!" for 40 points.