What is ModCloth? ModCloth is a lifestyle and fashion retailer based in New York and Los Angeles that specializes in clothes and accessories that are exclusive to the app. We sell everything you can find at top retailers, but for less money and without the hassle of shopping in person. Shop at your own pace from anywhere with an internet connection, no matter what you’re wearing or what you’re going to do that day. ModCloth is always trying to be the best place for our customers to find the newest trends, and that means everything goes through us.