万物皆烤 is a lifestyle app designed for iPhone users, focusing on the barbecue and late-night snack supply chain. The application operates on a factory-to-store model, eliminating intermediaries to provide competitive pricing. By collaborating with numerous factories, it offers a diverse product line, ensuring that users can order products online through the app and receive direct delivery to their stores, thereby reducing costs associated with multiple layers of distributors.

The app emphasizes supply chain reliability, with direct warehouses established in key cities across China to support store expansion and supply needs. Utilizing an Internet Plus strategy, 万物皆烤 leverages data-driven insights to optimize product selection, ensuring that customer demands for quality, pricing, delivery speed, and after-sales service are met efficiently.