Miss Universe Indonesia is a lifestyle application available on Android, developed by PT. Capella Swastika Karya. The app aims to celebrate the diversity and beauty that exists in Indonesia by providing a fair platform for women from various backgrounds to express their personality and represent the country's diversity.

The app promotes unity, tolerance, and appreciation for Indonesia's cultural diversity and serves as an inclusive beauty pageant that aims to change society's narrow standards of beauty and promote messages of diversity, acceptance, and natural beauty. Miss Universe Indonesia demonstrates that beauty comes in various shapes, sizes, colors, and backgrounds.

The winner of Miss Universe Indonesia will represent Indonesia in the Miss Universe pageant, where representatives from other countries worldwide participate. The winner will have the opportunity to promote Indonesia internationally and become an ambassador who brings positive messages to the world.