Minds Up is an iPhone app developed by Magazord Tecnologia Ltda, available for free in the Lifestyle category with a focus on shopping. The app allows users to browse through the products in the store across different departments, create their accounts, place and track orders, as well as receive support through the Customer Service Center.

Minds Up represents a Street/Surfwear brand offering a range of fashion products for both men and women. The brand is dedicated to producing items that combine high technology, functionality, eco-sustainability, quality, and style for a modern and updated audience. With a diverse team of individuals, Minds Up embraces a plural and contemporary approach, celebrating uniqueness without labels or prejudices.