The Minato Mirai Point App enhances shopping experiences at select stores in the Minato Mirai area by allowing users to earn points on purchases. For every 100 yen spent, users receive 1 point, which can be redeemed for discounts once reaching 100 points. The app also provides exclusive coupons and promotional campaigns, ensuring users can take advantage of savings while shopping. Additionally, the first hour of parking at designated locations is free, making it convenient for visitors.

Users can engage with the app by earning badges for various activities, creating a personalized experience. The app encourages a loyalty program where users can elevate their membership rank based on spending and badge collection, unlocking further benefits. However, it is important to note that the app functions only at participating stores and requires a stable internet connection for optimal use.