Metrica is a Canadian app for research and analytics, helping marketers understand how Canadians are interacting with their digital devices. This is the most comprehensive data collection platform in Canada for online usage, including web and mobile visits, app usage, and online advertising.

Data is collected from users on their devices, using the minimum amount of permissions required to gather the data and protect user privacy. Users are rewarded with incentives for sharing their data with agencies. The agencies use the data for market research, product and service development, communications, and brand strategy.

Metrica helps agencies create better products and services, more seamless online experiences, and more relevant communications for all Canadians. It provides insights that help businesses understand how to best serve their customers online.