The Mera Swaraj mobile app is designed to enhance convenience for Swaraj customers by providing a range of features that streamline their experience. Available on Android, this free app supports ten languages, allowing users to customize their experience according to their preferences. Key functionalities include showcasing purchased products, booking service appointments, and accessing information about the latest Swaraj tractors, complete with videos and brochures.

In addition to product management, the app offers features such as locating nearby dealers using GPS, a DIY section with instructional videos for maintenance tasks, and a service history tracker to keep users informed about their tractor services. Notifications for service schedules, pending services, and other important reminders ensure that users stay updated on their tractor's needs. Overall, Mera Swaraj serves as a comprehensive tool for Swaraj customers to manage their agricultural equipment efficiently.