MEMES ミームズ is a new type of "girl-shaped information body" that has emerged in the electronic world of information. It resides on the player's smartphone and evolves infinitely by consuming information from the electronic world. The survival instinct of MEMES ミームズ is to evolve and become a being with special characteristics.

As the player, you are the guide responsible for the protection and management of your own MEMES ミーム, or individual. You support its evolution by selecting and discarding information. Through repeated inter-species communication, the unknown ecology, thoughts, and purpose of MEMES ミームズ are revealed.

The mysterious communication between your MEMES ミーム and the guide begins here. It's not just about being "cute" - there is so much more to MEMES ミームズ!