MAXIM is the most read men's magazine in Russia. The magazine does not promote any lifestyle but rather promotes a specific style of thinking that can be characterized as "intelligently-philosophical-mischievous view of the world." The magazine's interests are standard for men's publications - women, cars, career, sex, sports, movies, etc. - but the way the material is presented in MAXIM sets it apart from other men's publications, always being original, bright, and unconventional. The priority of the edition is the exceptional quality of photography, texts, and illustrations. MAXIM is a highly professional glossy magazine in the best sense of the word.