MARTA Reach is a new on-demand rideshare service launched as a partnership between MARTA and Georgia Tech. This 6-month pilot, commencing on March 1st, aims to connect riders in four designated zones to MARTA bus and rail services. The program, designed to enhance the efficiency and convenience of commuting with MARTA, seeks to evaluate the effectiveness of on-demand shuttles in improving transportation accessibility.

This innovative app, MARTA Reach, facilitates trip requests for the on-demand service, offering a seamless way for riders to access and navigate MARTA's transportation network. By integrating on-demand shuttles with existing services, MARTA Reach aims to reduce wait times and walking distances, providing a more comprehensive and efficient public transit experience.