Marketing @ Mobile MBA is an Android application developed by Spivak. This free app falls under the Education & Reference category, specifically in the Books subcategory. It is designed for individuals who have completed their MBA degree and wish to retain their knowledge on their smartphones. Additionally, it aims to introduce concepts and models that were studied in an MBA marketing course.

The app provides a comprehensive marketing course that covers major topics, terms, and models. It is divided into various chapters, including Marketing Strategy, Consumer Behavior, Market Segmentation, Product Concept, Positioning, Product Development, Brand, Competitive Advantages, and more. With easy installation, users can dive into the course content and review the essential concepts of marketing.

Whether you are an MBA graduate looking to refresh your marketing knowledge or an individual interested in gaining insights into the field, Marketing @ Mobile MBA offers a convenient and accessible platform to explore the fundamentals of marketing.