"Legendary Tales of Maotai Town" is a simulation mobile game centered around managing a liquor town. Players start as a factory manager, progressing by building factories, brewing and selling alcohol to amass wealth, and then using that wealth to develop the town and grow industries. As the brewing industry upgrades, a rich blend of liquor culture and traditional culture emerges, transforming the initial factory into a town known for its liquor culture, tourism, and lifestyle. Players take on the role of an outstanding town mayor, crafting the legend of a liquor town.

In the game, players will experience the intricacies of brewing culture, from brewery establishment, production, packaging, to sales, offering a comprehensive insight into the world of liquor culture. Additionally, players will act as town designers, constructing buildings, setting up production lines, managing finances, delegating work to employees, appointing factory and shop managers, and resolving staff issues, experiencing a myriad of life's aspects.