Mamata is a free Android app developed by WCD ODISHA under the Business & Productivity category. The app is part of a state-specific scheme launched by the Government of Odisha to reduce maternal and infant undernutrition. The scheme, also called Mamata, is a conditional cash transfer maternity benefit scheme that provides monetary support to pregnant and lactating women to seek improved nutrition and promote health-seeking behavior.

With Mamata, pregnant and lactating women can easily access the scheme's benefits and receive the monetary support they need to improve their health and nutrition. The app provides information on the scheme's eligibility criteria, application process, and benefits. Users can register themselves on the app and apply for the scheme. The app also offers a feature to track the application status, so users can check the progress of their application at any time.

Mamata is a great initiative by the Government of Odisha to support pregnant and lactating women and promote better health outcomes for mothers and children. The app is user-friendly and easy to navigate, making it accessible to a wide range of users. Overall, Mamata is an excellent tool for women to access the benefits of the Mamata scheme and improve their health and nutrition during pregnancy and lactation.