まいぷれポイント is the new app for the points service offered by maipure, allowing users to accumulate points by presenting QR codes in their selected region and utilizing them for payments at participating stores. The app enables users to search for maipure point-affiliated stores, check their point balance, expiration dates, and transaction history. Additionally, users can receive notifications about special offers related to points.

Covering regions such as Chiba City in Chiba Prefecture and the San'in region including Izumo City and Matsue City in Shimane Prefecture, and Yonago City in Tottori Prefecture, the app aims to streamline the point accumulation and usage process for users in these areas.