まいぷれ is a region-specific portal site that aims to deliver unique information about local events, community activities, and shops to people living in small towns. With the catchphrase "Discover the charm of your neighborhood," まいぷれ is expanding its coverage to over 250 areas nationwide as of September 2018.

The まいぷれ app allows users to search and browse for fascinating shop information featured on the local portal site, using location data and images. From homemakers to the elderly, this app provides information that enriches the lives of people living in the community.

The key features of the まいぷれ app include the ability to retrieve shop information based on both registered local data and current location data with just one tap. Users can explore various shop search options, such as sorting by proximity, popularity based on likes, and updates in chronological order. Whether it's finding shops within 100 meters or within a 10-kilometer radius, users can discover the latest information about local shops or encounter new ones located a bit further away. Additionally, by tapping on the "News" or "Shop" buttons, users can search for shops across different genres, including gourmet, shopping, beauty, and health.