The 馬喰一代公式アプリ is the official app of the 馬喰一代グループ, which operates popular Hida beef specialty restaurants such as 飛騨牛一頭家 馬喰一代 and 飛騨牛グリルばくろ. This app aims to provide users with a range of convenient features and exclusive offers. With the mobile membership card feature, users can use their smartphones as membership cards, earning points through purchases or app activities. The accumulated points can be used as currency, with 1 point equal to 1 yen. Depending on their point balance, users can achieve different membership ranks, such as "Regular," "Gold," "Platinum," or "Diamond," unlocking various special benefits.

The app also offers exclusive coupons for app members, including birthday coupons and point exchange services. Users can easily search for and reserve a nearby 馬喰一代 restaurant using the GPS function or explore their preferred location. Additionally, the app features a daily scratch card activity where users can earn points without visiting a restaurant. Push notifications keep users updated on the latest news and exclusive offers from 馬喰一代. Finally, the app provides a link to the official online shop, allowing users to conveniently purchase the renowned Hida beef, handpicked by 馬喰一代's discerning experts, for their own dining table or as gifts.