M-Sell is a free app developed by BhartiAxaLife Insurance Ltd for Android. It aims to equip the company's advisers and employees with tools, utilities, and content to engage better with their customers and sell more.

The app offers features such as the Need Analyser tool, which helps match customer needs with BhartiAxaLife's products. There are also customizable product presentations that advisers can use to create full-fledged plans on the fly. The Premium Calculator is also available for advisers to make a one-page summary of modal premiums and key benefits. In addition, the app allows users to create combinations of different plans and provides world-class marketing collateral that can be sent out with the customer's name on it.

Moreover, M-Sell allows advisers to send personalized messages to greet, appreciate, or recruit partners. Overall, M-Sell seems like a useful and efficient tool for BhartiAxaLife's advisers and employees to engage with their customers and increase sales.