Lyko is a lifestyle application available on iPhone that offers access to an extensive collection of 55,000 beauty products. Users can follow inspiring social accounts, discover beauty hacks, and share their own looks through pictures and videos. The app fosters a community environment where likeminded users can connect, gain followers, and engage in discussions about various beauty trends.

In addition to product exploration, Lyko allows users to read and write reviews, rate their favorite items, and save preferred products for easy access. The app also features customer service chat, exclusive member perks, and opportunities to win beauty-related prizes. With a focus on self-expression, Lyko encourages users to experiment with their beauty routines and discover what works best for them.