Lucky Seven Perks is a free loyalty app designed for customers of Lucky Seven General Stores and Ed's Little Brown Jug. The app allows users to earn rewards through purchases, offering a range of features that enhance the shopping experience. Users can scan a digital card to accumulate points and take advantage of various promotions, including discounts on fuel and free items.

Key features include "My Clubs," which tracks purchases of specially marked items, and "My Visits," which rewards frequent shoppers with increased fuel savings. Additionally, users can earn "Lucky Bucks" with every qualifying purchase, access fuel perks, enter sweepstakes through "My Tickets," and apply coupons automatically with "My Coupons." An optional upgrade to a Perks Pay Debit Card provides even greater rewards, including an extra 3 cents per gallon on fuel purchases.