Interactive novels are an extremely popular genre where an attractive male character is a protagonist. They are commonly known as Romantic Visual Novels. These games allow the player to make various choices that impact the story's outcome. Some examples are:

Decide who the protagonist is, what kind of relationship they have with other characters, and what their love pheromone is. Decide the overall tone of the story. Decide whether or not to fall in love with your protagonist. Choose your side, good or evil. Decide whether or not to pursue the main plot. This is a love pheromone game where the protagonist is a daughter of a nobleman who is cursed to be the Queen of a nation, and her love pheromone gives her the ability to influence the fate of those around her.