In 1974, the first store opened in São Paulo, Brazil. The idea of creating a fashion store was inspired by a fashion show that was hosted in the city, where the clothes were so expensive that the audience could only imagine what it would be like to buy them.

The idea of a fashion store was so appealing, that it inspired an entire city. Today, we have over a hundred stores, all with the same mission: to bring joy to our customers through fashion. We know how important fashion is to you, and we want to give you more options for buying clothes online.

You can now buy everything you need in our online store, from shoes to fancy accessories, and we also have a special section for those who need more.