LoanMarket is a free loan service app developed by Esha Tailor. The app is designed to provide Egyptians with an easy and convenient way to apply for loans. It offers a recommended loan value ranging from 9000 EGP toEGP with a loan period of 120 to 360 days and an APR interest rate of 12% to 24%. There are no other fees apart from the interest charged.

One of the app's most significant features is its loan cost calculator, which allows users to calculate the cost of their loan based on the loan amount, loan period, and interest rate. The app also provides a detailed explanation of the calculation process. LoanMarket's eligibility requirements are straightforward: applicants must be Egyptian citizens aged between 18 and 60 years old and either have a fixed income or own a business.