Live Gujarat News is a 24-hour regional news channel that provides the latest news on current affairs, politics, economy, sports, and entertainment from all over the world. It is a part of SHREE BALAJI EMPRESAS PVT LTD in Gujarat and is promoted by experienced business groups and journalists. The channel is telecasted by the brand name of Live Gujarat News and is headquartered in Ahmedabad. The content provided is HYPER LOCAL with regional news as their prime focus.

Live Gujarat News produces more than 12 regional news bulletins every day, targeting both urban and rural viewers. They have two special business bulletins, one related to the stock market and the other giving an overall scenario of the economy. They also have programs planned for rural audiences and a weekly agriculture-based program for the farmers' community. Women viewership is important to the channel, so they have a cookery show every noon.

In their content planning process, Live Gujarat News is conscious of viewers' mind-set, and they give importance to all kinds of news without sensationalizing it. Commitment to credibility is their motto, and they sensitize their viewers instead of sensationalizing the news.