Lexus Signatures is an augmented reality (AR) app offering an immersive look into the technology behind Lexus hybrid electric, plug-in hybrid electric, and battery electric vehicles. Through AR functions, users can explore these technologies both at a Lexus dealer and from the comfort of their homes. The app allows users to experience Lexus hybrid and BEV technology through virtual models or by overlaying information on actual vehicles.

One of the key features showcased in Lexus Signatures is the array of intuitive technologies present in Lexus vehicles. These include DIRECT4, a sophisticated all-wheel-drive system, Steer-by-Wire technology for precise steering control, the unique Lexus Driving Signature philosophy focusing on driver engagement, and the Teammate advanced driver assistance system offering Advanced Drive and Advanced Park functionalities.