Lesaffre Me is a free iPhone application designed for bakers, offering a comprehensive suite of interactive features to enhance baking skills and knowledge. Users can explore exclusive recipes for traditional bread, brioche, and pastries by selecting specific criteria, making it easy to find suitable options for various baking needs. Additionally, the app provides video tutorials that guide users through the step-by-step process of preparing different bread products, ensuring that both novice and experienced bakers can reproduce high-quality results.

The application also keeps users informed with professional news, featuring insights on market trends, technical information, and new product releases from Lesaffre experts. For those searching for specific products, the app includes a product catalog where users can download data sheets and access related tutorials. In the USA, the app enhances user engagement through a loyalty program, allowing users to scan QR codes on Lesaffre product packaging to earn points redeemable for gifts.