兰鲸全球直采, developed by 冶清 凌, is a lifestyle app in the shopping category. The app introduces an innovative M2B overseas direct procurement model for imported cosmetics. M2B stands for Manufacturers to Business, connecting upstream manufacturers and downstream distributors directly. By eliminating middlemen, products go from overseas factories to domestic distributors, reducing procurement costs to production costs and enhancing channel competitiveness. This model significantly shortens the supply chain for imported cosmetics, aiming to drive the healthy development of the beauty industry.

With a global presence and unique industry resource integration, the app collaborates with renowned cosmetic manufacturers like 韩国科丝美诗 and 日本科诗美碧优蒂, forming a complete supply chain. The initial product range includes skincare, makeup, masks, hair care, essences, cleansers, and more. The app aspires to become China's largest M2B platform for imported cosmetics, contributing to the flourishing beauty market in China.