Cupo is a lifestyle app designed for iPhone users that connects them to over 130 participating restaurants promoting direct farm-to-table dining experiences. Users can earn and redeem 'Cupo' points while discovering various food options based on different criteria such as location, brand, and budget. The app also provides access to exclusive coupons, reservation capabilities, and a convenient online shopping feature for users looking to purchase directly from affiliated stores.

In addition to its core functionalities, Cupo enhances user experience with a personalized 'My Page' feature, allowing users to track their dining history, points balance, and order history. The app also sends push notifications to keep users informed about important updates and offers. With the option of participating in exclusive contests for prizes, Cupo provides an engaging platform for food enthusiasts looking to explore local cuisine.