くふうLive is a lifestyle information media platform with a monthly user base of 22 million people. It aims to help users find enjoyment in their daily lives by providing a wide range of information and tips.

The platform covers various topics including popular and new products from 100-yen shops, supermarket shopping hacks, delicious home-cooked meals, easy recipes, massage techniques for relaxing, and much more. It also features recommendations for popular shops like Costco, Caldi Coffee Farm, and Gyoumu Supermarket, providing insights to help users make informed decisions.

Additionally, くふうLive offers information on the latest products and creative uses of items from popular stores like Daiso and Seria. It also includes recipe ideas, fortune-telling features, night-time manga, and introductions to popular Korean dramas.

With くふうLive, users can access a wealth of lifestyle information for free, save their favorite articles, and stay updated on the latest trends and events. It is a comprehensive platform that aims to enhance the quality of users' daily lives.