Копійочка is a lifestyle application designed for iPhone users that simplifies shopping by offering a loyalty card system. Users can register to receive a loyalty card, which allows them to accumulate bonus currency based on their purchases. This bonus currency can be used to pay for up to 100% of their shopping bills, eliminating the need for paper coupons and promotional flyers.

The app provides instant notifications about discounts and special offers, ensuring users are always informed about the latest promotions. Kопійочка also offers personalized deals tailored to individual shopping habits, helping users save money on frequently purchased items. Additionally, it features a convenient map to locate nearby stores, making it easy for users to find their way while shopping for a wide variety of products, from household items to groceries and personal care products.