kold open is a lifestyle app available on the iPhone platform that aims to bring attention to exceptional mid-form shows on the internet. The app's primary goal is to discover hidden gems that might never make it to TV and provide users with the opportunity to influence which shows get further development. By showcasing these mid-form shows, kold open allows users to watch for free, share their opinions, and potentially contribute to launching the next hit series like Workaholics or Broad City.

With kold open, users can explore a curated selection of mid-form content, offer feedback on their favorites, and potentially play a role in bringing these shows to a wider audience. The app bridges the gap between undiscovered online content and television, providing a platform for creators and viewers to connect in a meaningful way.