Клуб Высший Молочный Стандарт is an Android application that offers a wealth of knowledge about milk. The app provides a platform for users to register QR codes, participate in AR-based surveys, spin a virtual wheel of fortune, play games, and win prizes.

The app also provides an opportunity for users to purchase ultra-pasteurized milk with the "Высший молочный стандарт" label. Scanning the QR code on the milk packaging and attaching it to the receipt earns users points that enable them to participate in prize draws.

Additionally, users can test their knowledge of ultra-pasteurized milk and its beneficial properties by participating in the app's surveys. The AR-based surveys add excitement to the process, and users can earn points by answering correctly. These points can also be used for prize draws worth up to 50,000 rubles.

The app aims to make milk shopping more enjoyable and engaging through AR-based games, surveys, and prizes. Furthermore, the app features a blog that provides the latest news, recipes, and life hacks related to milk.