King-Jouet is an interactive application developed by Profil Web SARL, designed to make parents' lives easier. This app allows users to browse through the product catalog, make purchases, create and share gift lists with loved ones, access their King Premium loyalty account, identify themselves at the checkout counter in King Jouet stores, and analyze and recognize over 20,000 toys.

With King-Jouet, users can easily search for toys of interest in the app's catalog and explore their descriptions, photos, videos, and demonstrations. The app also provides a convenient way to make purchases, offering exclusive deals, competitive prices, and promotional offers from King Jouet.

One of the standout features of King-Jouet is the ability to create personalized gift lists for different occasions or birthdays, adding desired toys and sharing these lists on Facebook or via email with selected recipients. When one of your contacts purchases a toy from your gift list online or expresses their intention to buy it in-store, the app automatically identifies it. Users can create, modify, or delete as many gift lists as they want, accessible anytime on their computer, mobile, or tablet.

The app also allows users to access their King Premium loyalty account, check their accumulated points from purchases, and discover their benefits and discount vouchers. At physical stores, customers can save time at the checkout counter by presenting the QR code associated with their King Premium loyalty account for automatic recognition.

Additionally, King-Jouet introduces ToyScan, the world's first visual recognition application in the toy industry. By scanning toys or toy boxes, ToyScan identifies them and provides access to a wealth of content and services dedicated to those toys, including detailed information, videos, sharing with loved ones, and the option to add them to gift lists or the shopping cart.