Keyword Modifier is a free Chrome add-on developed by bennettd. It falls under the category of Browsers and specifically the subcategory of Add-ons & Tools. This program allows users to easily bulk edit their PPC (Pay-Per-Click) keywords into modified broad, exact match, and/or phrase match.

With Keyword Modifier, users can simply open the app while working in Adwords or Bing Ads and paste their keywords inside the text box. They can then select the desired keyword type for modification. The latest version, V2.1, has made some notable updates based on community input. It now excludes common prepositions/articles from Modified Broad Match keywords and lowercases all words.

In addition, the V2.0.1 update removes unnecessary spaces before and after keywords, improving the overall efficiency of the program. The UI (User Interface) has also undergone an overhaul in the V2.0 update, providing a more user-friendly experience.

Keyword Modifier is a valuable tool for PPC advertisers who need to quickly and efficiently modify their keywords in bulk. Its intuitive interface and recent updates make it a reliable choice for managing PPC campaigns.