Карта Первых - бонусы и акции is a loyalty program application designed for users of the "Первый Семейный" and "Первый" supermarket chains, as well as the "Мельница" cafes. The app allows users to accumulate and redeem bonus points from their purchases, enabling them to pay up to 50% of their transaction costs using these bonuses.

The app features both a virtual card accessible directly within the application and the option to link a physical card for added convenience. Users also benefit from personalized offers and discounts tailored to their preferences, staying updated on promotions and special deals. Additionally, the app includes a location feature to find the nearest supermarket or café, enhancing the overall shopping experience.