The 京急プレミアポイントアプリ aims to enhance the benefits and convenience of the Keikyu Premium Points program through a smartphone application. Users can accumulate points through shopping at affiliated stores and linking their PASMO card. The app allows for cardless enrollment in the Keikyu Premium Points program and even enables existing cardholders to register their cards within the app.

Keikyu Premium Points involve earning points through various activities like shopping at affiliated stores, using public transportation, or utilizing credit cards. These points can be redeemed in multiple ways, such as using them at affiliated stores or charging PASMO cards, with additional benefits for those who register their PASMO cards.