ЇМО is a loyalty program offered by PrJSC MHP for the permanent customers of TM "Nasha Ryaba". The program offers bonus hryvnias to its participants based on the points earned through the purchase of any goods at the branded points of TM "Nasha Ryaba". The bonus hryvnias can be used for subsequent purchases, and participants can pay the full amount of the check or its part with them.

The mobile app allows users to quickly register for the program, use a virtual card instead of a plastic card, monitor their accrued bonus hryvnia and expenses, and stay informed about promotions and special offers. The app also features a map of corporate points that helps users find the nearest TM store. Overall, ЇМО is an excellent loyalty program that offers a wide range of benefits to its participants and is highly recommended for those who frequently shop at TM "Nasha Ryaba".