GongHag Radio aims to preserve and innovate Hakka language and culture, promoting it as a mainstream language in Taiwan. The term "GongHag" encompasses language preservation, cultural sharing, and community engagement. By offering diverse, youthful, and cross-cultural programs, the radio station targets both Hakka and non-Hakka listeners, fostering the spread of Hakka language and culture nationwide.

As the first national Hakka radio station, GongHag Radio caters to the linguistic and cultural needs of the Hakka community, aligning with presidential policies and cultural diversity initiatives. Through the GongHag Radio app, users can access a 24/7 stream of radio programs and high-quality on-demand audio content, allowing for convenient listening anytime, anywhere.