The Jack Daniels AR Experience is a free iPhone app developed by Brown-Forman. This app allows users to unlock animations, voice overs, and stories by pointing their phones at any Jack Daniel's Tennessee Whiskey bottle, ranging from 50mL to 1.75L.

The AR experience is divided into three parts, each featuring hand-crafted models with real-time environmental lighting and textures. The first part transforms the front label of the bottle into a miniature version of the Jack Daniel Distillery. The second part provides a step-by-step walkthrough of the process of making Jack Daniel's Tennessee Whiskey. Lastly, the third part showcases stories about the brand's founder, Jack Daniel.

With its immersive AR technology, the Jack Daniels AR Experience brings the 150-year old brand to life in a unique and engaging way. Please note that this content is intended for individuals of legal drinking age and should not be shared with anyone under the legal drinking age.