IUIC TV is a free lifestyle app developed by TVStartup for Android devices. The app provides a platform for wholesome content that teaches the truth about history, gives guidance on spiritual growth, parenting, community building, and career development. The app's aim is to embolden minorities impacted by a loss of identity, especially those affected by the psychological impacts of slavery.

The app offers an extensive library of content covering various topics such as history, current events, and family life. The content is presented through videos and audio recordings in high quality. Users can easily navigate through the app to find the topic of their interest and access the content for free. The app also allows users to save their favorite content to watch later.